Filling the Funnel with Sales Opportunities
Marketing budgets have migrated massively towards the internet in recent years. But just following the herd is no guarantee of success. You need to draw on the right mix of tactics, informed by a current understanding of algorithms and the myriad other factors that influence success.
Incorporate Internet Marketing into Your Strategic Marketing Plan
The internet is the first place many people turn when looking for a specific business, which is why it’s of critical importance your business be online and looking good for those who come across your website. Internet marketing will be the strongest tool you have, but knowing how to use it can be tricky.
Expertise in Email Automation and Social Media Marketing
PDI has expertise both in marketing via social media channels; and in email funnel marketing based on list development and relationship building with prospective customers. We also know how to produce and leverage the video content that audiences are increasingly drawn to, and are particularly adept at YouTube campaigns.
Small adjustments make big differences to internet marketing outcomes, and we can help you calibrate your tactics and spending.
AUTOMATION IN MARKETING
Email Marketing is Crucial to your Business Success
Email is one of the oldest internet marketing strategies out there, simply because it works well at what it does. While this form of internet marketing is simple, if not done right you might overwhelm, confuse or turn off your prospective customers. It’s not about simply getting them to purchase from you; it’s about creating a rapport and building trust. Like the “old” business model, creating a relationship with your prospects is crucial if you want to be successful in converting them from prospects into buyers.
As part of your full internet marketing plan, you’ll be able automate your email workflows and to track which emails get the most clicks and conversions.
Social Media Marketing
In today’s fast-moving internet world, social media is the quickest way to reach a large target audience in the shortest amount of time. Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. Generate leads and raise awareness by targeting audiences by job title, function, industry, company, education, interests, and much more. Here is what PDI can do for you:
FACEBOOK AND INSTAGRAM
Most Popular Platforms for Reaching Your Target Audience
You simply can’t ignore the fact that Facebook and Instagram are two of the best places to advertise on the Internet for many types of business. We will help you better engage with your audience to get more sales, conversions and revenue through sponsored posts and promoted page campaigns. We will find your audience with precise targeting campaigns and engagement.
Don’t Ignore The Importance of Video Marketing
YouTube is the number 2 search engine in the world. Google is the number one, but YouTube will overtake it any day. You need to have a video marketing strategy to be successful in today’s market. A custom branded channel, video and mobile ads combine with contextual and demographic targeting to help you find your target audience and yield the best traffic.
YouTube targeting methods let you define who you want to reach by specific interests, intents, and demographics. We will also reach viewers based on their past interactions with your videos. This will lead to creating custom audiences to target and grow your viewers.
MORE SOCIAL MEDIA OPTIONS
Twitter, LinkedIn and Pinterest are Often Overlooked
Twitter is still very important. Properly spaced tweets and a well planned campaign will create a following. We will implement custom lead generation cards, re-targeting practices and promoted accounts to drive leads to your site.
LinkedIn has many options for advertising, especially if you’re a business-to-business (B2B) company.
Pinterest is now a major social media platform. Same as YouTube, it’s a growing search platform. Register for a business account to promoted pins for better conversions on your marketing campaigns.