Genesis of a New Identity

In 2017 PDI was hired by Alan J Lary Inc. accounting firm for a full company re-brand and strategic marketing plan.

Genesa Corp. is a long-standing accounting firm, which engaged PDI when it was ready to undergo a full name-change and re-branding. The objectives were to better convey the firm’s scale and expertise, and the breadth and innovativeness of its services. And the timeline to do it all was very tight. Multiple brain-storming sessions led by PDI culminated in the selection of the new company name, and in the definition of colours, a logo and all other brand building blocks.

All of this was then operationalized on a website design that stands apart from Genesa’s competitors; as well as in engaging video content, and marketing templates for use in social media outreach.

A marketing mailout piece was designed to launch the new “look and feel” of Genesa Chartered Professional Accountants Corp.